Conference Branding System

Design and application of a complex visual identity system

Design and application of a complex visual identity system

Services

Brand Strategy

Client

Department of Art and Design, University of Alberta

Location

Edmonton, AB

Year

2026

Credits

Designed with Photoshop, InDesign and Illustrator.
This project was completed under the supervision of University of Alberta instructor: Judy Armstrong.


View Online Booklets
Brand Guideline
Conference Booklet

Info

The primary objective of Engrain, Wood it Work conference is to create a welcoming, communitydriven platform that democratizes woodworking education and removes barriers to entry for the next generation of makers, particularly design students, hobbyists, and emerging woodworkers who feel intimidated by or excluded from traditional industry conferences.

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